ET INSIGHT - Losing face: Brand cricket in India - Part 2
From scaling great heights and bringing home the world cup to plunging to new lows with a washout series. India's cricket team has come a long way in a matter of a year. And almost overnight the men in blue seem to have lost their Midas touch. And this change in performance and perception is taking a toll on cricket endorsements. ET Insight gets you the story.
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