ET INSIGHT - Losing face: Brand cricket in India - Part 1
2500 crore rupees. That's how much money advertisers and marketers spent on cricket last year. But all good things must come to an end....and so is the case with cricket. The disastrous tour of Australia has fans baying for blood and marketers are demanding more bang for their buck. ET Insight finds out how India's favourite game is losing its winning edge.
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