In an interview to HT Cafe just before the release of Avatar, James Cameron had prophesised that 3D is the next big thing. ?It is a window into a world where the format instead of calling attention to itself, disappears into the narrative. And at the end of the movie, the audience walks out of the theatre saying, ?I didn?t see a movie, I experienced it.? Theatres everywhere need to be equipped for this revolution,? he?d urged.